If you’ve been following the guys who did the Trout Bum & Fishbum series of videos you’ll know that their new outfit is Motiv Fishing. You’ll also know that they are the cream of the crop when it comes to adventure fly fishing. They’ve got an incredible project planned called GEOFISH that includes fishing on all 7 continents. As a geography major, GIS professional, and a fisherman, this is probably the coolest thing I’ve ever heard of and I hope they are able to pull it off in it’s entirety. The first film is GEOFISH: Mexico and it is now out on film. I’ve posted the trailer above, but I definitely look forward to seeing the whole thing. Their major sponsor is Costa Del Mar and they’ve done a phenomenal job on their website promoting the project, check it out here: https://www.costadelmar.com/explore/destinations/mexico#post1. I love the timeline with the map and the fact you can follow along their journey through Mexico, watching video stills and checking out pictures. It makes for a really cool, interactive site, other brands should take notice, makes me proud to own a pair of Costas.